Tag: Craft Lite

 

Branding & trademarks are important marketing tools that help distinguish products from the competition. They build individual product identity, reinforce value & trust, and create brand loyalty… helping generate repeat sales! A strong brand name sets products apart in a densely crowded marketplace.

 

 

Paramount set out in 1947 to build high-quality, long lasting, protected luminaires. With those simple intentions in mind, the original Craft Lite® line of products was born to keep difficult environments safe. That tradition lives on today; the core ruggedness of these products has never flagged. Exceptional durability provides trouble-free service in harsh environments. Many of the quality luminaires we manufactured in our early years are still in service today! With the addition of Paramount’s unique Starduster® LED arrays, superior performance is assured.

 

EDUCATIONAL  LIGHTING

The lighting used in schools, colleges and universities is as diverse as the learning centers are themselves. Paramount has supplied luminaires for many different areas within this category over the years. Our unique Starduster® LED and fluorescent luminaires excel in these applications.

Wildwood Schools | Los Angeles, CA | School Hallway Lighting | C4 Series Craft Lites® (click photo for more info)

 

Application Photo Gallery


Our “Application Photo Gallery” for this blog features Wet Location lighting. We hope you are learning and discovering more about the variety and diverse areas Paramount has successfully illuminated. Contact us for solutions to your lighting projects.

 

Application Photo Gallery


Our “Application Photo Gallery” for this blog features Wet Location lighting in public areas. We hope you are learning and discovering more about the variety and diverse areas Paramount has successfully illuminated. Contact us for solutions to your lighting projects.

 

 

Application Photo Gallery


Presenting another addition to our “Application Photo Gallery” featuring Educational lighting… circa 1950. We hope you are learning and discovering more about the variety and diverse areas Paramount has successfully illuminated. Contact us for solutions to your lighting projects.

 

Application Photo Gallery


Our “Application Photo Gallery” for this blog features Wet Location lighting. We hope you are learning and discovering more about the variety and diverse areas Paramount has successfully illuminated. Contact us for solutions to your lighting projects.

Application Photo Gallery


Our “Application Photo Gallery” for this blog features Wet Location lighting in public areas. We hope you are learning and discovering more about the variety and diverse areas Paramount has successfully illuminated. Contact us for solutions to your lighting projects.

 

One of Paramount’s early company logos.

 

Paramount’s first Craft Lite® lens was fabricated by B.R. Bailey, the company founder, in the family kitchen in January, 1947. Craft Lites® were marketed by Floodlight Service, Inc. of Flint, Michigan until Paramount Industries was incorporated in 1949. Our Croswell, Michigan manufacturing plant was added in 1960. The company relocated entirely to the Croswell location in the late 1970s, settling in the thumb area near the blue water of Lake Huron.

Paramount has, for over 70 years, been an innovator in the lighting industry. We were the first to design and manufacture industrial lighting luminaires to be installed in the floors and assembly line pits of the automotive plants. We created the first parabolic louvered luminaires in 1958. Paramount was the first manufacturer to address the problems of veiling reflections in radar screens with a luminaire designed for FAA Control Centers in 1959.

Application Photo Gallery


Presenting another addition to our “Application Photo Gallery” featuring Public Access lighting. We hope you are learning and discovering more about the variety and diverse areas Paramount has successfully illuminated. Contact us for solutions to your lighting projects.